Tag: marketing

Advantages and Disadvantages of Leasing a Car
Finance and Business

Advantages and Disadvantages of Leasing a Car

Leasing a car is quickly becoming the preferred option for individuals and businesses alike. Because of this, car companies have started giving out better incentives to improve their sales as well. So here are some of the important points to consider before leasing a car. WHAT IS CAR LEASING? Car leasing is a type of leasing of a vehicle for a fixed period of time and money from a car dealership. It is an alternate option to buying the said vehicle or car. In other words, instead of buying a car, you just rent it for a certain period of time. A lease is a contractual agreement between the lessee (the customer) and the lessor (the car dealer) for the use of a service, product, or an asset. And paying off a lease depends on factors like the sales price, lease period, fixed expected mileage...
Advantages and Disadvantages of Sales Promotion
Finance and Business

Advantages and Disadvantages of Sales Promotion

We are all guilty of excessive shopping indulgences sometimes. And who can blame us when that sweater came with such a good deal? Sure, it's the dead of summer right now but it's a smart purchase for the coming months, we assure ourselves. It is certainly hard for people to pass up a good "bargain". And this is exactly what companies thrive on by doing sales promotion. So let us explore the workings of sales promotion and if it is beneficial as a concept or not. WHAT IS IT EXACTLY? The Cambridge Dictionary defines a sales promotion as an activity or series of activities done to increase sales of a particular product. For example by reducing its price or advertising it.  Let's simplify this. Sales promotion essentially is a marketing technique. And the goal is to make the consumer act ...
Advantages and Disadvantages Of Mobile Marketing
Finance and Business

Advantages and Disadvantages Of Mobile Marketing

Marketing is a crucial segment of any company. Without any marketing knowledge, a company cannot withstand its place in the business world. e-Marketing has become popular recently since the internet users has dramatically increased through the recent years. Though it’s difficult to beat the e-Market popularity, mobile marketing has done an excellent job in grasping the users into its world. It is the most cheapest and efficient in both cost-wise and usage wise. Mobile Marketing has lots of advantages because of its comfortable utilities provided in it. Being an emerging field in the market has its own disadvantage as well. What is Mobile Marketing? Mobile marketing is a type of marketing technique that utilizes mobile devices to promote products or services with a targetted approach t...