Saturday, December 5

Advantages and Disadvantages of Digital Marketing

Nowadays, almost all the sellers are opting for digital marketing. This is because Digital Marketing is the future of the business world. We all are living in a digital world where we use the internet and digital platforms in everyday life from morning to night right from social media platforms like Facebook, Twitter, Whats-app, Instagram, Snap chat, LinkedIn to stay connected with our friends and family and the whole world. Thus, consumers like us rely heavily on the digital means to research services, products, or brands.

In simpler words, digital marketing means promoting a business on digital platforms for branding or sales. The products are advertised through digital channels such as search engines, websites, social media, email, and mobile apps. For example, Think with Google marketing insights found that 48% of consumers start their inquiries on search engines, while 33% look to brand websites and 26% search within mobile applications.

Though this has been one of the best technological advancements for a business of all sizes, it has also its fair share of downsides and challenges that you should be aware of.

Digital Marketing

Advantages of Digital Marketing

Brand development

Digital Marketing provides a great platform to build your brand and make the consumers aware of the products you offer. You can clearly describe your message and views behind your products to your desired market. Building your brand through direct campaigns and personalized content can bring you closer to your customers.

Personalization

In comparison to TV or print advertising, you can personalize your campaign with respect to your targeted audience. You can interact with them via digital platforms and bring them certain changes according to what exactly your prospects are looking for. One to one marketing and individual marketing will help you build your brand value and reputation among your targeted audience.

Accessibility

Digital marketing makes you accessible to your customer as well. If you have a brick and mortar establishment, your online presence makes it easier for your customer to stay connected to your business. Your existing customers may want to leave reviews for a good store experience and place a recommendation for their friends. Your prospective clients may also want to know your store location, services you offer, store hours availability, and basically what you specialize in.

Engagement

The digital platforms offer you greater engagement with your targeted audience. You can hold the attention of your prospects for a long period of time and can convince them to try out your end products. This can be achieved with a regular blog post, relevant and timely social media content, and engaging posts like polls, event promotions, and other promotional offers. Also, using digital marketing can help you measure your reach as there are various web analytics tools available on the internet.

Lower cost

One of the major advantages of Digital Marketing is its lower cost. It is cost-friendly and very easy to learn. You don’t have to spend lakhs of money here like the traditional marketing campaign. You can reach your consumers in a better way without exceeding your budget. Properly plan your campaign, know your target market, and use the best tool, so you can reach your potential customers at a minimal cost.

Know More: Advantages and Disadvantages of Artificial Intelligence

Digital Marketing

Disadvantages of digital marketing

High competition

You are most likely to encounter tough competition while practicing digital marketing as you are competing with global brands. You constantly need to come up with unique and creative ideas to attract consumers and make them stick to your brand. According to a study, 90% of mobile phone users are not certain of the brand they want to buy from and about 33% have purchased from a different brand than the one they had in mind, because of the information provided by another website or brand.

Dependability on Technology

With digital marketing, you are totally dependent on the internet for making things work in your favor. This can prove to be troublesome as there can be times when your connection is down or inks may not work, landing pages may not load or page buttons just don’t simply do its job. There can be many errors which can hamper your work and can be the reason for a shift of your consumers to some other brand.

Time-consuming

One of the most challenging parts of digital marketing campaigns is time. It can be very time consuming if you don’t implement good strategies or apply unorganized tactics. This will lead to bad results as you spread thin to other areas in your business. Also, you will need a lot of patience to implement digital marketing perfectly as there will be times when you would not be getting the desired results even after using correct strategies.

Security

With the increased dependence on digital platforms, there will also be a risk of hacking or other privacy and security issues. Website protection is something you need to take seriously as a digital marketer. You should secure your network and safeguard your network connections by using firewalls and encryption tools like VPN. Learn how cyber threats like phishing, identity thief, fraud, or scams work to better equip yourself. Do the most basic thing in investing in a good antivirus or good internet security suite.

PROS CONS

Brand development

High competition

Personalization

Dependability on Technology

Accessibility

Time-consuming

Engagement

Security

Lower cost