Saturday, December 5

Advantages and Disadvantages of Buying Followers on Instagram

In the 21st century, the world is developing and advancing at a very fast pace. The increase in competition in the corporate and business sector has given birth to different methods of interacting with the audience and increasing the engagement of the brand. Social media has emerged as one of the biggest platforms where one can express themselves and grow up simultaneously. It helps to interact and understand our targeted audience and expand as a brand. However, for being significant on social media especially Instagram, which is one of the major platforms for business owners for boosting their businesses, it is important to have a certain number of followers.

While organic growth of the handle is what all of the social media managers aspire, it is a long and taxing process. Thus, many turn to buying fake or real followers through third-party apps or sites. While there is nothing wrong in spending some money to buy followers, it is a debatable topic and can lead you towards trouble in the future. Therefore, before you decide on whether to avail the services of paid followers, read this article to make yourself aware about all the pros and cons of the same.

Instagram

Advantages of Buying Followers on Instagram

Organic Growth

It is a known phenomenon that an Instagram account having relatively more followers is expected to have more organic growth. Many times, consumers look at an account, see they have a higher following, and choose to follow them. Thus, buying Instagram followers helps tremendously as there is a higher probability of more and more users connecting with you.

Greater Visibility

Instagram uses an algorithm to determine which brands show up in a user’s newsfeed. There are many factors that contribute to this, but the number of followers and engagement are among them. Therefore, if your brand has more number of followers it is more likely to appear in a user’s newsfeed. Additionally there are sites that also provide followers who will like and comment on your post. This can send more engagement data to the algorithm, boosting your visibility.

Paid Collaborations

Many big brands look forward to doing paid collaborations with Instagram users with high numbers of followers. Therefore, if you have a large number of followers and your engagement is also decent, the other brands will pay you to endorse their products on your page. This can be an amazing career option as many people in today’s world are earning money by being an Influencer on social media.

Enhances Credibility

It seems to be a fact of life in many cases that bigger is better. When your follower count improves, you’re moving in the right direction to be seen an influential brand in your industry. Consumers often use the number of followers on your page to gauge the authenticity of your brand. Also, a greater following and engagement helps up become a verified business on Instagram. Having a blue tick next to your profile attracts a lot of consumers.

Know MoreAdvantages and Disadvantages of a Social Audit

Instagram

Disadvantages of buying followers on Instagram

Damage your Reputation

Though buying followers can help you get noticed, you can also land in trouble as there are many faux companies that are looking to make a quick buck by selling you fake followers, and the aftermath can be deadly to your Instagram profile. If people get to know about you buying fake followers, it can have an adverse effect on your brand and market value. All the credibility gained can be in danger.

Engagement

Just like followers, having real engagement on Instagram is equally important. Your page can grow only when your posts fetch likes and comments. While buying followers is easy, getting engagement on the profile is a troublesome affair. This problem can be solved by having organic growth on your account. By creating your own engagement and encouraging Instagram users to join in, you can develop consistent engagement that will boost your brand.

Shadow Banned

If your account gets reported for having fake followers or poor engagement or spammy comments, you are most likely to get banned from the photo-sharing app for violating the business agreement. This can be prevented by making sure that you are buying the followers from authentic sources and you are not being scammed.

Short-team Results

Buying followers of your Instagram handle can give a sudden boost to your business, however it is short-lived as in the end all that matters is your content which should connect with the audience and prompt them into engaging with your page. You won’t be able to run your page just by buying followers as your page will become stagnant and you not reap any real benefits.

All being said, you have the power to make the best of it when buying Instagram followers. It can be of great benefit if you continue with strong engagement and a focus on building your brand. However, at the same time you should keep the cons of the same in your mind. You should go ahead with availing this service only and only if you feel that you would be able to pull it off nicely in the future. Like all important business decisions, it’s important to consider the cons. Always weigh positives and the negatives to ensure buying followers will be worthwhile for your business.

PROS CONS

Organic Growth

Damage your Reputation

Greater Visibility

Engagement

Paid Collaborations

Shadow Banned

Enhances Credibility

Short-team Results