Advantages and Disadvantages of Instagram Advertising
Photo and video sharing social networking service, Instagram is one of the world’s fastest growing apps and has created a user base of its own in a short span of time. Almost, every teenager is hooked to this app as it has set itself apart from the rest of social media platforms. As a visual platform, Instagram promotes creativity, expression, and innovation for its users. It has also caught the eye of businesses looking to connect with the platform’s vast user database.
Promoting their products on Instagram creates opportunities for the companies to connect with the audience that is young, creative, more inclined towards technology and more willing to participate with the brand advertisements. According to a survey, Instagram users are 58 times more likely to comment, like, or share a...